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This page has some great samples. I think you should check them out.

MATTEL

Working with Animated Vision, Mattel, Inc. has been expanding the offering of Animated Assembly Instructions for its HotWheels play sets.  These web-based instructions help streamline Mattel's customer service efforts and improve the overall product experience.
In addition to providing customers with 24/7 access to easy-to-follow instructions, these applications also contain an online survey component, which will help collect valuable consumer feedback.